Ikea’s sales have taken a hit following its move to lower prices

Ikea Greenwich store

Source: Shutterstock

Ikea’s move to draw shoppers in with lower prices has taken a toll on its revenues. 

Ikea lowered prices at the beginning of this year, investing £117m in lowering prices across almost 3,500 of its products by an average of 20%.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now