The Cotswold Company has posted a strong sales rise during the Christmas trading period as its investment in bricks-and-mortar showrooms pays off.
The luxury furniture retailer announced year-on-year sales growth of £3.6m to £19.9m for the nine weeks between 28 October and 29 December.
Sales through The Cotswold Company’s primary channel, ecommerce, grew 13% during the period, while showroom sales climbed 66% off the back of new openings and “highly effective” geo-targeted digital marketing. Like-for-like showroom sales grew 35%.
Cotswold recorded a 20% year-on-year increase in active customers during the period, which the retailer said reflected “the strength of the brand and product proposition, effective digital marketing and the benefits of multichannel”.
The retailer bucks the downward trend seen in the wider home and furniture market, in which ’big-ticket’ home improvement sales have broadly struggled.
The Cotswold Company chief executive Ralph Tucker said: “Firstly I’d like to thank everyone at The Cotswold Company for their hard work over the important Christmas trading period. The commitment and skill of our team has once again been central to the company delivering another very strong performance which was significantly ahead of the broader market.
“More and more consumers are moving away from ‘throwaway’ furniture in favour of high-quality, made-to-last products, and I am delighted that an increasing number of them are choosing to bring The Cotswold Company into their homes. This is a reflection of the strength of our brand and its timeless design aesthetics, our reputation for exceptional quality and our unwavering commitment to creating sustainable products that stand the test of time. As a newly certified B Corporation, this recognition underscores our dedication to being a force for good—delivering furniture that aligns with our values of sustainability, craftsmanship, and positive impact.
“In addition to delivering a strong trading performance during the Christmas period, we have continued to invest in our ambitious long-term growth plans. Our newest showroom in Stamford has performed well in its first few months of trading, and we have exciting plans to open several more showrooms over the coming months, including in Marlow in mid-January. We are also very encouraged by our initial trading with both Next and John Lewis. We are highly confident that these important strategic partnerships will contribute to future sales growth as well as introduce new consumers to our brand, strengthen brand loyalty, and inspire more people to switch to high-quality, made-to-last furniture.”
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