El Corte Inglés is to expand the new Supercor Exprés neighbourhood fascia by rebranding a number of Opencor convenience stores to the banner. The decision follows the recent integration of Supercor and Opencor fascias under one management team.
The retailer has decided to rebrand around 10 Opencor stores in the Madrid region with the hope of improving its performance, which has been held back by the economic crisis and competition from neighbourhood stores.
Opencor closed 16 stores last year and operates about 170 stores.
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