Walmart has introduced the first social shopping app from its recently formed @WalmartLabs division. Known as Shopycat, the tool allows Facebook users to find gifts for friends and family based on the interests posted on their profiles. It then recommends items from Walmart’s stores, Walmart.com and other sites including RedEnvelope, Barnes & Noble and ThinkGeek. Venky Harinarayan, senior vice-president of Walmart global ecommerce and co-founder of @WalmartLabs, said: “We see social commerce fuelling the next generation of ecommerce where online and retail stores bring a continuous shopping experience to millions of users. We plan to continue experimenting with products.”

Topics