Sales at Liberty climbed 20% in 2009 after a revamp of the iconic department store boosted footfall.

Liberty said that sales at the store climbed 16% for the year to December 31.

In February, Liberty relaunched its flagship, adding a series of themed rooms to showcase different collections.

In a trading statement, issued ahead of its annual results in March, Liberty said the sales growth was predominantly driven by beauty and menswear. Fabric sales were also up 23%.

Liberty, which is backed by property firm MWB Group, said Christmas sales were strong for the group, with online sales seeing particularly good growth.

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