All Marketing & branding articles – Page 34
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VideoWatch: 25 years of Muji in posters and products
Japanese retailer Muji is celebrating 25 years in Europe by creating a timeline of its poster campaigns to showcase the evolution of the brand.
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NewsTed Baker boss Kelvin: 'No one wants Black Friday'
Ted Baker boss Ray Kelvin said today that the retailer will reluctantly participate in Back Friday.
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AnalysisA look at Asos’s website through the years – Retail Week's Etail Evolution
Asos was one of the first online-only fashion retailers to enter the market, but how has its offer changed since it launched in 2001?
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NewsCo-op Food launches new ad campaign pushing its ethical roots
The Co-op has unveiled an advertising campaign for the run-up to Christmas to coincide with its new membership scheme and revived logo.
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AnalysisOpinion: Why John Lewis's marketing material needs a good edit
Shop the hand-picked, curated and edited collection – why do retailers insist on using three marketing terms when one will do?
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OpinionOpinion: The modern challenges redesigning how we shop
Recent headlines about how accessible the once-distant world of luxury retailing is fast becoming have got the industry thinking.
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NewsCo-op launches new membership scheme after pilot boosts sales and traffic
The Co-op aims to recruit a million new members over the next five years and to increase sales to members so they account for half of the total.
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GalleryStore gallery: H&M's biggest UK store opens at Westfield London
Swedish fashion retail giant H&M opened its biggest UK store at Westfield London on Friday, continuing its British expansion plan at a pace.
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GalleryStore gallery: Why Montreal's retail reputation is hotting up
There is a lot to recommend Montreal as a destination, not least the retail provision that sets it apart from many other cities.
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Retail VoiceHow location is driving the next wave of mobile marketing
Global location data management leader Yext shares best practices for using location data to exceed customer expectations.
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GalleryStore gallery: Liberty's Fashion Week windows celebrate its unique heritage
Liberty’s entry in this year’s RIBA window competition celebrates its founder Arthur Liberty’s impact on retail and the fashion industry.
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NewsRetail Week Buzz: David Walmsley on why personalisation must be honest
House of Fraser’s David Walmsley has said that retailers need to approach personalisation “with transparency and honesty”.
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NewsM&S' Bousquet-Chavanne on the new 'best-in-class proposition'
M&S’ customer marketing and online executive director Patrick Bousquet-Chavanne said retailers need to know that the new “best-in-class” can come from outside the industry.
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NewsDelivering Fashion: Amazon Fashion launches first-ever UK TV advert
Amazon Fashion has launched a new TV advertising campaign, its first in Europe, as part of its ongoing bid to break into the fashion market.
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NewsWatch: Ted Baker launches shoppable advert to enhance online offer
Ted Baker has debuted an advert showcasing its latest collection that shoppers can click on to purchase featured clothing items.
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NewsTesco extends Scan as you Shop tech with store rollout and ad campaign
Tesco is rolling out its handheld scanning devices to a further 20 stores in an effort to drive in-store efficiency for its shoppers.
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OpinionOpinion: Shop Direct shows the way in making personalisation pay
Imagine being able to lay out a store to suit each shopper as they come in, creating a bespoke offer for unique individuals.
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NewsJoules poaches first-ever chief customer officer from Holland & Barrett
Joules has hired its first-ever chief customer officer from Holland & Barrett, as it restructures its marketing and ecommerce teams.
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NewsOpinion: Aldi showed the gold standard for Rio Olympics sponsorship
Aldi’s marketing focusing on healthy eating sat well with Team GB fans and athletes alike, its brand narrative at the heart of every message
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AnalysisAnalysis: Recession lessons that will help retailers trade through Brexit
As retailers prepare for any Brexit storm, we look at what can be learned from the success stories of the recent recession.