TikTok Shop is increasing its seller base commission fees in the UK from 5% to 9%, Retail Week can reveal.
The changes will come into effect on September 2 as the platform says it is committing to building the “marketplace of the future” by prioritising live commerce and shoppable content.
TikTok Shop is also introducing a “seller missions” programme that allows UK sellers to reduce their fees if they create a “target number of TikTok live or shoppable videos”.
As part of the scheme, sellers can partner with TikTok creators to help them achieve these goals, with TikTok Shop adding that the incentive is to encourage sellers to grow their audiences through live and shoppable videos.
Seller fees have not increased since the marketplace was created in 2021 and TikTok Shop said it will “continue to be among the most competitive in the market” and invest in improvements.
The platform is also planning to launch a co-funded free shipping model to allow sellers to benefit from free shipping by covering a part of the total cost.
The new model launches on September 4 and is expected to improve order conversions by ensuring all customers see a wider range of free shipping on products.
TikTok Shop UK head of operations Jan Wilk said: “We strive to provide the best possible experience for our sellers and buyers. This move enables us to invest further in building the marketplace of the future, including improved operations and services to help our sellers succeed.
“The sellers and brands that have the most success on TikTok Shop are those that engage with their community via live and shoppable videos, and we are confident our new initiatives to boost content creation will supercharge sales.”
No comments yet