DIY retailer Wickes has found Britain’s next top model…among the nation’s plumbers and builders.
With the help of Absolute Radio, the retailer held a competition to look for the next Mr Wickes to model its catalogue clothing range.
Listeners were encouraged to send in their entries and vote for a winner. After a live final on the radio station, the title went to Fred Allott (pictured) who said it was “the happiest day of my life”.
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