All Personalisation & analytics articles – Page 2
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Retail VoiceFour next-gen CX lessons learned by industry leaders
Did Covid kill in-store retail? Informatica’s Tim Davies investigates how retailers can deliver a first-class customer experience post-pandemic
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Opinion‘Retailers using personalisation for a quick buck will end up on wrong side of customers’
Retailers need to think about how personalisation strategies fit with building and retaining customer trust, historically the most important determinant of lifetime value, maintains OC&C’s Matt Coode
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Retail VoiceWhy AI is the ultimate colleague
With excellent customer experience now the formula for retail success, Zendesk’s Eric Jorgensen discusses why AI could be the ultimate colleague in delivering this.
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NewsMarks & Spencer acquires Thread specialist fashion tech in personalisation push
Marks & Spencer is to amp up the personalisation of its fashion offer after acquiring the intellectual property of specialist marketplace Thread, which had collapsed into administration.
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Retail VoiceHow retailers can put shoppers at the centre of experience
Ensuring customers stay loyal to your brand has always been a cornerstone of successful retail. SAS’ Andrew Fowkes examines how retailers can make sure shoppers’ needs are being met
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Retail VoiceWhy retailers need to listen, not shout
With Christmas creeping ever closer, Adobe’s Suzanne Steele explains what consumers really want from retailers this festive season is empathy
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Retail VoiceRetail reloaded: why successful CX starts with an identity-first approach
With customer expectations continuing to evolve in a digital-first world, Okta’s Ian Lowe examines how identity and access management can help UK retail brands stay ahead of the curve
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Retail VoiceThe four retail opportunities that need to be addressed
Shoppers are looking for both affordability and sustainability. Thomas Harms, global retail leader at EY Germany, believes retail has an opportunity to deliver both.
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Retail VoiceThe technology shift driving change for retailers
With retailers increasingly utilising technology to bridge the gap between the digital and physical world, CHILI publish’s Kevin Goeminne takes a look at what this new frontier really means for retail.
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Retail VoiceThree stages of retail opportunity in the metaverse
With the metaverse offering retailers a whole new level of customer interaction, EY’s Thomas Harms takes a look at what firms can do to seize the moment
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Retail VoiceThree ways to create a better customer connection
Exceeding expectations is a sure-fire way to keep shoppers happy. Slalom’s Miriam Souissi explores three ways in which retailers can go above and beyond to create better customer connections.
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Retail VoiceWhat shoppers want: More personal, less choice, stronger purpose
Consumer expectations are higher than ever before, but what is it that shoppers really want and how can retailers achieve it? Adobe UK’s marketing director Peter Bell highlights what retailers can do to stand out.
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AnalysisDeliveroo, Boots and L’Occitane lift lid on strategic priorities
Retail leaders reveal how partnerships, supply chain innovation and CX optimisation are helping them forge a path ahead.
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Retail VoicePersonalisation is now retail’s CX battleground – here’s how brands can stand out
Brands must tailor their offering to the consumer if they want to stay one step ahead, says David Morton, sales and solutions director at Arvato CRM Solutions.
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Retail VoiceHow to future-proof supply chain disruption
Retailers that take the lead and deal with supply chain issues ahead of time will reap the benefits, says Greg Petro, chief executive of First Insight.
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Retail VoiceData – the most valuable tool for any retailer to thrive
Smart use of data is the best way for retailers to bounce back, says Simon Brennan, vice president sales for Europe at Engage Hub
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Opinion‘The days of indiscriminate special offers and generic promotions are numbered’
Technology and loyalty are the keys to a truly personalised customer offer focused on value, says Sainsbury’s chief marketing officer Mark Given.
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Retail VoiceThe new retail reality – five ways to win in disruptive times
As we emerge from the pandemic, Catalina UK vice-president and managing director Premal Patel explains how retailers can come back stronger.
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Retail VoiceHow to achieve data supremacy using analytics and machine learning
With consumer behaviour heavily weighted towards speed and convenience, retailers need a renewed focus on the customer journey, says Andy MacInnes, chief technology officer at Appsbroker.
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Retail VoiceFive ways to bring the best of online into the store
Retailers can bring the best of online into their stores, says Joanne Joliet, head of worldwide business development, fashion and apparel, Amazon Web Services.