Play.com has extended its digital download store to include tracks and albums from all four major music labels.
All tracks are now available in MP3 DRM-Free format, which allows the music to be downloaded from any device. The change comes ahead of UK rivals Amazon, HMV and Tesco, which are also poised to offer DRM-Free downloads.
PlayDigital was launched by the pure-play entertainment e-tailer for the first time in February with the support of EMI. Sony BMG, Warner Music and Universal Music have now come on board and there are more than 3 million tracks available for download.
Head of PlayDigital Wendy Snowdon said: “It was only a matter of time before the other three major labels came on board and we now have an offer to rival that of iTunes, yet in a format that gives the customer choice and at a more appealing price.
“PlayDigital has been a phenomenal success since its launch and now, armed with a full back catalogue and current releases from all the majors, we are fantastically placed to take a bigger bite of the apple.”
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