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With consumer confidence so much lower, shoppers are going to start hanging on to their purse strings and flexing the choices they have available to them. So it’s going to be even more important for brands and retailers to work hard at fixture to persuade people to spend. Delivering ‘value’ – whatever that means to the shopper - is going to be critical.

Retailers must assume that shopper requirements are going to change once again, and they need to be ready to adjust their offer to meet changing needs.