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Totally agree with the comment below ... Not aware that they have built a New Head Office ?

Rebranding is not pointless; companies have been doing this for years, to stay fresh, relevant and ahead of the game - and this is not the first rebranding (and won’t be the last) for John Lewis. It won’t be a ‘knee jerk’ decision either - this will be part of a well planned and considered long term strategy.

Seems like a bold and confident step - their competitors will be wondering how they have the courage and/or the finance to support such a move.

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