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the commentator below got it right in that JLP over invested in online with the expectation of increased total sales which was a big mistake that sucked up cash as the effect significantly reduced profits overall.

having made that headlong rush in to online why did they not understand that they needed a vastly increased own buy offer which they have now announced. planning has been poor.

now the business wants to rebrand and yet nothing much has changed so it follows that it would have had more impact once they had delivered recognisable changes.

for them to now address the market with doom and gloom heralding LJP solutions as somehow the way forward for the market negates the fact that the management seriously underperformed . not a single word of which they have made. very arrogant.