What ‘Next Level’ Sainsbury’s means for your 2027 shopping trip
In 2024, Sainsbury’s boss Simon Roberts doubled down on his ‘food first’ strategy and outlined a host of new promises to enhance the customer experience. Put yourself in the position of a loyal Sainsbury’s shopper, how will these promises impact your shop three years into the future?
Three years ago, Sainsbury’s boss Simon Roberts promised you, as part of his ‘Next Level’ strategy, the grocer’s full range in more places, better rewards for being a loyal member, more targeted general merchandise and clothing offerings, and more investment into technology and automation.
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