All Social media articles – Page 33
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NewsWhite Stuff pushes ‘community’ retail
Lifestyle fashion retailer White Stuff is launching initiatives such as Swap Shops and Book Clubs as it aims to maintain footfall and make its stores community hubs.
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Opinion
Which retailers are best on Facebook?
Facebook can feel like a bit of a popularity contest, and retailers aren’t immune – ChannelAdvisor’s monthly index now pits them against each other in the race for new fans.
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OpinionRetail surgery: How can I increase our Facebook followers?
How can I increase the number of people following us on Facebook and, more importantly, use the channel to drive in-store footfall and purchases?
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NewsFacebook fans each bring 20 visits a year
One Facebook fan brings 20 additional visits to a typical retail website over a year, and top retailers who have no fans at all can still receive on average 62,000 visits a month from the social network.
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AnalysisThe new advertising landscape
Cannes Lions has crowned Ikea advertiser of the year - the first retailer to win the accolade. But what makes a great advertiser? Rebecca Thomson discovers a new dawn for retail advertising
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OpinionRetail surgery: How can we use social media to generate sales?
Tesco has claimed impressive sales figures generated through social media. How can other retailers learn from this?
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Opinion
Marks & Spencer launches Facebook store
Marks & Spencer is the latest in a long line of retailers to jump on social and F-commerce with the launch of its Facebook store.
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NewsCheryl Cole to auction dresses on Asos Marketplace
Asos Marketplace has teamed up with Cheryl Cole to recycle her famous dresses to raise money for charity.
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OpinionRetail surgery: What is the best way to deal with negative feedback on Twitter and Facebook?
What is the best way to deal with negative reviews about our brand on social media?
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AnalysisPayment options for retailers on Facebook
With retailers beginning to transact by opening stores within social media platforms such as Facebook, Joanna Perry takes a look at the payment issues that arise
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NewsMore customers use social sites to contact retailers
Social networks are becoming an increasingly popular tool for shoppers wanting to communicate with retailers,Retail Week has found.
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OpinionSocial by design
Social media is yet to deliver volume sales, yet its founding principles are something that everyone designing customer-facing technology should be focused on.
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OpinionRetail surgery: How will ASA regulations affect Twitter and Facebook?
ASA regulations now incorporate social media. How will this affect how we communicate about our company on Twitter or Facebook?
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OpinionTried and trusted
By harnessing social media retailers can give customers what they want, says Rick Bendel.
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AnalysisJoin the social club
Facebook and Twitter are easy ways for retailers to spread the word about their brand, but how well are they being used for customer service? Rebecca Thomson puts retailers to the social media test.
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Opinion
Dune's Facebook store
Dune has followed the lead of Asos and one of a select few retailers to invest in F-commerce and open a Facebook store.
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AnalysisGetting networked
Social networks have infiltrated much of the retail industry in the past few years, and recruitment hasn’t escaped.
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Opinion
Simple steps to improve social media performance
Internet consultancy Auros has produced some interesting information on retailers and their social media performance.
