PROMOTIONAL RESEARCH
Separating the genuinely innovative from the simply new products and services
The term innovation is bandied around the retail industry regularly, but what does it actually mean? How do the industry’s leading creatives interpret the term? And how do they go about separating the genuinely innovative from simply new products and services?
These are just a few points covered in this report on innovation in the retail industry, in association with Criteo.
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Innovation in Retail
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