Sportswear retailer Decathlon will roll out its buyback service to all its stores in the UK as part of its push for sustainability, Retail Week can reveal.
The buyback scheme will allow customers to return products they no longer need or may have outgrown in exchange for store credit.
The first leg of the initiative will focus on Decathlon’s own-brand bicycles and will then expand to include all product categories including kayaks, stand-up paddle boards, rackets and fitness equipment next year.
Launched by Olympic cyclists Sir Jason Kenny and Dame Laura Kenny, the initiative is the latest development in the retailer’s growing circular offering as it looks to improve sustainability within the business.
The retailer said over 50% of adults have unused sports equipment stored in their house with bicycles making up 18% of the unused kit. With the new scheme, consumers will get a quote for their equipment upon registering an online return.
They can then drop their cycle off at the nearest Decathlon store while redeeming the cost for in-store vouchers. Decathlon will refurbish and resell the old products as part of its second-life scheme that sells refurbished sports equipment.
Decathlon said it hopes to help its customers shop in a more sustainable way. It has bought back and resold 251,000 products as part of the scheme in Europe.
The rollout follows the launch of the retailer’s rental initiative earlier this year, which allowed customers to borrow a range of sporting gear for as little as £10 a day.
Chris Allen, sustainability leader at Decathlon UK, said: “With the cost of living still continuing to impact sport and fitness participation across the UK, at Decathlon we are determined to ensure that sport participation continues and is not affected by the rising cost of goods. Buyback will allow customers to return their old and unwanted sporting equipment for store credit to use on refreshing their kit.”
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