Gymshark will open four new retail locations, including its first store in mainland Europe, as it ramps up investment in its omnichannel strategy.
The Solihull-based fitness and gym brand Gymshark will open three new permanent stores and an outlet pop-up in the next 12 months.
The new stores will be located at Trafford Centre, Manchester, Westfield London in White City and Kalverstraat in Amsterdam, which will be Gymshark’s first store in mainland Europe.
The retailer said the Netherlands is one of its biggest markets, with brand popularity increasing on a daily basis.
Gymshark will also open its first-ever retail outlet pop-up at Bicester Village, Oxfordshire, which will begin trading in October until January 2025.
Hannah Mercer, general manager for wholesale and retail at Gymshark, said: “We’ve said for a while now that we are fully committed to an omnichannel strategy, and today’s announcement is a real ‘ramping up’ moment on this pledge.
“In 2022, we had one store open. By the end of this year, we will have three and, by summer next year, we will have seven. We said earlier this year that ‘We Do Gym’ – we aren’t a sports brand or an apparel brand; we are a gym brand.
“All the locations not only have incredible footfall and iconic heritages for shopping, but are in cities renowned for communities that are passionate about health and fitness and love the gym.
“So, I couldn’t think of better places for us to really accelerate our strategy and truly show our intent to bring the IRL [in real life] Gymshark experience to so many more members of our community.”
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