The east end of Oxford Street has long been the grotty part of the UK’s most famous shopping road. However, that was all supposed to change with the opening of Crossrail, now named the Elizabeth Line, which we were promised would be a catalyst for regeneration.

Tottenham Court Road station sits on the eastern periphery of Oxford Street and is a key station on the east to west London line – in fact, property advisor GVA predicted it would overtake Oxford Circus as the busiest station in the West End.

These promises of regeneration appeared to ring true when Primark set up an enormous four-floor, 82,400 sq ft flagship opposite Tottenham Court Road station in 2012.

But fast forward seven years and there is little sign of a revamped Oxford Street East when exiting Tottenham Court Road station. Instead cheap perfume stores and sweet shops aplenty occupy many units at the very eastern end of Oxford Street.