Outlet Shopping and the Entertainment District at the O2 has posted a “record-breaking” year of trade in 2023 after welcoming 8.9 million visitors to the destination.
Footfall was up 17% and sales increased 31% against like-for-like trading days in 2022.
Outlet Shopping at the O2 rose 25% and the Entertainment District increased 34%. Outlet Shopping saw an average spend increase per customer of 6% and recorded a 27% increase over the Black Friday weekend.
Shopping ended on a high with a “record-breaking” Christmas period as like-for-like sales increased 14% and Boxing Day sales rose 33% in a new record trading day.
Last year, 18 brands, totalling over 61,000 sq ft of retail, leisure and food and beverage space, joined the O2.
New heights
Leasing director Louisa Dalgleish said: “2023 was a standout year for us. We demonstrated our ability to actively engage with and listen to our visitors, and work collaboratively to identify growth opportunities for existing tenants, while securing high-quality brands that resonate with our visitors – and the results speak for themselves.
“While we look forward to building on this success in the new year, we’re not a destination that sits still, and we are confident of taking Outlet Shopping at The O2 to new heights in 2024.”
Janine Constantin-Russell, managing director of Outlet Shopping at the O2, added: “I’m extremely proud of the team here at The O2 and everything that we have achieved in 2023. It has been a very special year for us, as not only did it mark Outlet Shopping at The O2’s fifth anniversary and deliver record-smashing results, but it was also our first full year of trading since 2019.
“Together, we demonstrated our agility, creativity and active outlook, as we continued to respond to the needs of our visitors and tenants. As we look ahead to 2024, we remain committed to contributing to London’s wider retail, leisure and entertainment scene; evolving, diversifying and pushing the boundaries of what is possible.”
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