French beauty giant Sephora has revealed its plans to open two new stores in Newcastle and Gateshead, following the success of its flagships in London.
Sephora will open two new stores in Newcastle’s Eldon Square and Metrocentre in Gateshead this autumn, offering customers a range of exclusive brands, including GXVE by Gwen Stefani, Haus Labs by Lady Gaga and more.
The stores span over 6,000 sq ft and will also feature a beauty playground area where customers can access in-store beauty services from Sephora’s hands-on advisors.
The openings follow the success of Sephora’s first two stores in London’s Westfield shopping centres launched in 2023 and its third store due to open in Manchester in spring this year.
Sarah Boyd, Sephora UK managing director, said: “Continuing our trend of listening to our customers and where they want to see us open, we heard the beauty community of the North East loud and clear when they asked us to open in Newcastle city centre and the Metrocentre.
“Opening not one, but two amazing beauty playgrounds at the same time is a bold step, and one we have great confidence in. We are beyond excited to welcome all the passionate beauty lovers of the region to our stores and to create an iconic moment for retail in the North East.”
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