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Hermes UK chief information officer looks at the innovative digital solutions set to tighten the supply chain and better connect with consumers.
From smartphones and ecommerce to dating apps and watching entertainment, finding new ways to innovate using digital tech is now part of daily life – and especially part of mine as chief information officer at Hermes UK.
Even the traditions of British politics are being furthered by digital means.
To find better ways of connecting with the public, particularly younger generations, I was impressed to see that Matt Hancock MP, the Secretary of State for Digital, Culture, Media and Sport, has recently released his own app to chat with his constituents in West Suffolk.
Developing the app has not all been plain sailing – as some news media may have suggested – but, to give credit where it’s due, the minister is getting creative to reach his public in new ways.
Enhancing the customer experience
Hancock’s interest in technology was clear to see when he visited our Hermes Newmarket depot earlier this month to see for himself how we’re developing new products to enhance the customer experience.
During his visit, Hancock trialled one of our ‘pay and print in store’ devices, which allows consumers to pay for and print parcel labels in selected ParcelShops, and met a Starship self-driving delivery robot.
“We are committed to delivering this vision and have invested £55m to bring our Digital Futures strategy to life over the next three years"
We also showcased our Innovation Lab’s latest work, which includes options to use technologies such as holographic computer HoloLens and facial-recognition software in the future.
Hancock was “thoroughly impressed” by our “commitment to innovation as a part of improving the delivery experience for online shoppers across the UK”.
We are committed to delivering this vision and have invested £55m to bring our Digital Futures strategy to life over the next three years, which includes launching a new website and app.
Ultimately, whether you’re a consumer-focused business like Hermes or an MP, if you prioritise innovation to connect with the people that matter to you the most, the rewards are there for the taking.
- Chris Ashworth is chief information officer at Hermes UK
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