Previously, I’ve written about how ‘The internet has made fools of timid retailers’. It seems that in this lockdown period that’s sometimes more the case than ever.

People have rushed online to buy things they’re no longer able to purchase on the high street. But when they get to the ecommerce sites of their beloved retailers, they are often met with disappointment and frustration, with messages like ‘You’ve joined our queue – leave the queue and you’ll lose your place.’