![Ollie Pryor[46]](https://d53bpfpeyyyn7.cloudfront.net/Pictures/274x183/1/7/1/3119171_olliepryor46_336332_crop.jpg)
Asda is trialling electronic shelf edge labels in a convenience store
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
Every week, we will bring you new ideas and case studies across consumer, technology, sustainability, economy, policy and industry.
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