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How the looming US TikTok ban could impact UK retail and social commerce
Unless ByteDance sells TikTok to an approved owner by January 19, social commerce in the US will need to find a new home. How will the ban affect UK retailers and social commerce brands who have made TikTok their homes?
TikTok has become an essential part of any retailer’s strategy, with users spending on average 95 minutes per day on the app and over 2.8 million customers making a purchase through TikTok shop in 2023 alone.
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