Snapchat has launched an augmented reality pop-up in East London
Snapchat has launched an immersive augmented reality high street experience in Brick Lane, East London, featuring some big-name retailers.
Opening for one weekend only on October 19 and 20, the event is dubbed ‘Snap Street’ and will take place in the Ely’s Yard building in Brick Lane to create an indoor high street equipped with shopfronts displaying augmented reality experiences available on Snapchat.
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