​Snapchat has launched an augmented reality pop-up in East London for an immersive high street experience

Opening for one weekend only on October 19 and 20, the event is dubbed ‘Snap Street’ and will take place in the Ely’s Yard building in Brick Lane to create an indoor high street equipped with shopfronts displaying augmented reality experiences available on Snapchat.

Showcasing what the future of the high street could look like, brands including Boots, Depop and magazine Cosmopolitan will be at the forefront for customers to engage with.

At the Boots stand, customers have the chance to grab products from beauty brands that have recently joined the retailer’s line-up including Made by Mitchell and Beauty Crop & Milk, while also checking out Snapchat and Boots’ AR mirror.

Depop’s section will feature a claw machine for visitors to attempt to win secondhand fashion such as streetwear, designer products and exclusive Depop merch. Customers can also use the Snapchat x Depop AR mirror.

Cosmopolitan will have a pop-up newsstand for visitors to take a free copy of its latest edition. An exclusive AR lens by Snapchat will also be available for shoppers to see themselves on the cover of the magazine.

Customers will also be able to get their hands on free coffee as well as more opportunities to experiment with hands-on tech.

Snapchat director of global brand experience Ben Wymer said: “Snap Street will recreate the joy of Snapchat IRL with an experiential shopping destination for our users, their friends and family.

“We’ll be showing how our pioneering AR technology allows users to experience on screens how products look and behave in the real world, paving the way for a more personal experience for consumers, and more engaging retail opportunities for brands.

“We couldn’t think of a better way to bring the thrill of shopping for fashion and beauty on Snapchat alive than through Snap Street, a unique and truly immersive retail experience for everyone.”