All Tesco articles – Page 143
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OpinionComment: Looking for the right balance between intrusive and effective ads
Whilst I’m not necessarily representative of all men aged 18 to 35, if I stand in front of the Tesco OptimEyes screen and it displays an ad tailored to me in a petrol station, Mini Babybel and Costa might find a lot of its ad inventory being used.
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OpinionBlog: Tesco's UK marketing director David Wood on the 2013 Christmas campaign
Christmas is my favourite time of year. With just over 6 weeks to go, I am getting very excited and we know many of our customers are already planning theirs too.
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NewsVideo: Tesco digs out home videos for nostalgic Christmas ad
Tesco has struck a nostalgic tone with its Christmas TV advert as the grocer looks to win spend over the vital Christmas period.
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NewsBreakfast briefing: Retail news on Tesco, Asda and Carphone Warehouse
Retail news round-up November 8, 2013: Tesco launches TV ad campaign, Three UK and Carphone Warehouse end partnership, Asda to open Barclays concessions and Heatons hits expansion trail.
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NewsTesco fills Extra space as Original Factory Shop opens
Tesco has sublet space in its Newport Extra store to general merchandise retailer The Original Factory Shop as part of boss Philip Clarke’s ongoing plans to revitalise its big-box superstores.
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AnalysisAnalysis: Is dynamic pricing about to take off in retail?
Retailers looking for new ways to update prices are rethinking an older technology. Rebecca Thomson reports on the latest initiatives.
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NewsAsda slashes budget for Christmas campaign to invest in price
Asda has slashed investment in its Christmas advertising campaign and blasted rivals’ “celebrity filled” ads.
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OpinionComment: Christmas comes early as retailers display festive stock
When I worked in stores, Christmas wasn’t the festive two days in December alone. It started in August when the tins of sweets arrived and ended in early January.
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AnalysisVideo: Tesco shoppers on its face scanning scheme
Tesco’s scheme to scan customers’ faces at the till to determine their age and sex for advertisers has split opinion.
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OpinionComment: Tesco’s face scanners do not go far enough
Tesco’s plan to use face scanners to target advertising at customers certainly comes as a surprise.
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OpinionComment: The grocery battle heats up as Lidl and Aldi target more affluent customers
Discount supermarket chain Lidl has launched its first television advertising campaign in the UK in its latest attempt to grab middle class shoppers from the likes of Tesco and Sainsbury’s.
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AnalysisAnalysis: Why Ebay's Shutl purchase is only part of the fulfilment story
EBay’s purchase of Shutl is the latest in a long list of delivery innovations and launches in retail this year. Rebecca Thomson takes a look at how this crucial battleground is developing.
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OpinionComment: Technology can't replace retail basics
What a weird and wonderful retail world we inhabit. Retail Week’s September Technology supplement talked about the blurring of the boundaries between the virtual and physical space.
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AnalysisAnalysis: Why technology innovation is becoming as important as product innovation
Technological innovation is radically changing shopping and retailers have realised they can’t be passive observers in this process. Rebecca Thomson finds out what they are doing.
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NewsAldi’s march unstoppable as it steals share from big four
Aldi’s relentless quest to tempt middle-class palates gained added bite this week as new data revealed the extent of custom it has swallowed up from the big four.
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OpinionComment: Sainsbury's Mike Coupe on picking a fight with Tesco
We’ve all got rather used to supermarket price wars. But there’s a new fight we’re going to pick.
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NewsAsda mulls small stores stores for London grocery market push
Asda is weighing up options to take advantage of the rapidly growing London grocery market which could include a step into convenience stores.
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NewsBreakfast briefing: Retail news on Argos, Ann Summers and Tesco
Retail news round-up October 30, 2013: Argos advert banned by the ASA; Ann Summers hires Propaganda to widen appeal; Tesco awards Amscreen contract for dynamic screens
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AnalysisAnalysis: How are etailers investing and innovating to rip down barriers to online shopping?
The quest to make online shopping as quick and convenient as possible has accelerated this year as retailers excelled themselves with slick fulfilment and innovative partnerships.
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NewsSainsbury's takes ASA ruling over Tesco's Price Promise to judicial review
Sainsbury’s is to take the Advertising Standards Authority’s ruling over Tesco’s Price Promise to judicial review after claiming its own-label products are better quality than the competition.