Poundland to launch online delivery as part of ‘biggest ever transformation’

As part of what Poundland called “the biggest transformation programme in its history”, it said it would begin trialling a home delivery service from early next year.

The discount retailer also said it would be revamping its estate, splitting stores into three types: ‘destination’; ‘core’; and ‘convenience’. 

Poundland said destination stores would carry the “fullest range of products” including food, homeware, clothing and health and beauty, while convenience stores would cater to “grab-and-go easy shopping”. 

The retailer said it was also “accelerating the rollout of chilled and frozen food” to 60 stores with more to come by the end of the year.  

It also said a new ‘shop-in-shop’ concept would begin rolling out later this summer. 

Poundland said three stores would also be closing with one, Cannock in the West Midlands, being converted into an online fulfilment centre for the Poundland.com pilot. 

The transformation programme will also see Poundland complete the rollout of its new price points, which were announced last year. By the autumn, “every category will have extended ranges at prices above and below £1”. 

“At a time when many high street names are battening down the hatches, the country’s most popular discount retailer has unveiled a package of measures that will bring customers even more choice and outstanding value for money,” the retailer said. 

Managing director Barry Williams said: “We’re stepping up to support high streets after the impact of the coronavirus by being customer-focused, people-led and tech-enabled. 

“This is the biggest transformation in our history as we look to secure our future for another 30 years.”