Watch: What the Christmas footfall slump can tell us about 2019

Despite an unprecedented level of discounting, and a last-minute surge in trading, December provided the worst Christmas sales performance in a decade for retailers.

Diane Wehrle, marketing and insights director for retail performance insights company Springboard, provides an overview of Christmas 2018, outlining the long-term impact discounting of this type will have on the retail industry’s ability to innovate.