Haines joins from TK Maxx, while Greenhalgh was previously group marketing director at Magnet.
Both positions were created as part of Wyevale's strategy to develop the company's retail proposition, to build it into a 'best in class retailer', said Wyevale.
Temporary office space has been secured in Slough for the retailer's commercial centre, following the restructuring of its Hereford HQ. The marketing, buying and retail functions are in the process of being relocated to the new site.
'These appointments further demonstrate Wyevale's commitment to transform the business into a first-class retailer,' said Wyevale chief executive Gary Favell.
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