US grocer Wal-Mart has reported that sales for May at Asda were 'strong', driven by traffic gains in the UK market where customers are increasingly seeking the lowest prices and best value for money.

The group revealed that Asda was well set for the warmer weather, achieving strong sales of fresh foods and seasonal products and that the strongest comparable store sales were at its clothing brand George.

“The international business delivered another solid sales performance in May, reinforcing that our price leadership strategy works around the world,” said Wal-Mart International vice-chairman Mike Duke.

Wal-Mart’s net sales for the four weeks to May 30 were US$19.49 billion (£9.97 billion). Its international net sales were US$7.74 billion (£3.96 billion).