Asda has relaunched its dedicated flower website to compete with Marks & Spencer, Next and Waitrose in the fight for online spend.
The grocer has upgraded the site with improved navigation and responsive design to optimise the site for smartphones and tablets.
Online retail specialist Summit developed the site for Asda which said it is looking to improve its share of a “competitive market dominated by major players such as M&S, Next and Waitrose, alongside traditional florists Serenata flowers and Interflora”.
Asda digital trading manager Sue Penson-Evans said: “With multichannel growth top of our shopping list, we required a new ecommerce platform for flowers that could offer our customers the opportunity to browse and order with ease.
“The site includes retail-specific enhancements to improve the site visit for customers, such as faster loading images and better site search. This is part of an overall strategy to grow Asda’s online revenue in 2013.”
The site, asda-flowers.co.uk, has been deliberately relaunched in time for Valentine’s Day next month.
The grocer has also launched a dedicated tyre site to compare prices. Shoppers can enter their car registration number, choose which tyres they want and how much they want to pay, enter their postcode and then choose a nearby garage from one of its 2,800 garage partners.
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