Cath Kidston mulls launch of wedding list and VIP shopping in Piccadilly superstore

Cath Kidston said that “possible offerings” in the 7,070 sq ft shop, which covers three floors, could also include a design service, hotel delivery and a click and collect area.

The retailer said the store, set to open in time for Christmas, will combine “community, retail and theatre”, with the basement featuring a Cath’s Café and a theatre space that will host events and crafting workshops.

The shop, the 60^th for the brand, will be located in the former French Railway building next to Fortnum & Mason and be the largest Cath Kidston store to date.

Cath Kidston chief executive Kenny Wilson said: “The launch of our London flagship is an exciting step in our strategy for growth in the UK and internationally.  Being able to open our biggest ever store in our 20th year marks a very significant and celebratory time for the Cath Kidston brand.

“London is the right location for our flagship as it is where our brand originates from and it is a key global city both for UK and international customers. We chose Piccadilly as the best location for our flagship because it is a destination and the perfect place to highlight our brand to the world.

“We are taking everything we know our customers already love about Cath Kidston stores and building that into a new retail concept that will brighten up our customer’s day and showcase our brand.”

Anthea Harries, portfolio manager at landlord The Crown Estate, said:  “We are delighted to welcome Cath Kidston to St James’s, where they will be opening their unique London flagship store in this special part of London’s West End – an area perfectly positioned given its iconic British status and global appeal.”