Bargain Booze is poised to launch its new £1m TV advertising campaign.
The off-license chain will debut the ad during the break in Coronation Street on Wednesday and the ads will run for two weeks.
The adverts will also run regionally across ITV2 and ITV4 TV channels and across Talksport, Real and Smooth radio stations.
The retailer hopes to reach 20 million adults with the campaign, which has been devised by McCann Manchester to drive sales in the run up to Christmas.
Bargain Booze marketing director Adam Burnett said: “Christmas is a key sales period for every retailer so it is important that we showcase the strength and breadth of our offers in the run up to the festive period. The campaign aims to drive footfall, increase volume sales and attract new customers by promoting our competitive deals, plus the convenience of shopping locally.”
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