British bed retailer and manufacturer Dreams was founded in 1987. It currently operates stores as well as its own mattress factory. Dreams positions itself as a “sleep expert” and is focused on establishing its credentials as the “most recommended” bed specialist. Retail Week provides news, analysis, features and opinion about Dreams and the home and DIY sector.
Bedding specialist Dreams has appointed Sarah Morgan to lead its Feather & Black brand as it looks to strengthen its premium offering and drive growth.
Dreams has made a multimillion-pound investment in a new marketing campaign and brand platform, which it says will “set it apart” from its competitors.
Dreams has launched a new premium store concept designed for smaller high street locations, making the retailer “more accessible”.
Some of the UK’s biggest furniture and floorcovering retailers are set to benefit this golden quarter as the market makes a return to growth, according to GlobalData.
Dreams has recorded a sales boost following record store, tech and supply chain investments as part of its modernisation programme.
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