All Customer articles – Page 120
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News
Aldi ad could face probe from watchdog following Morrisons complaint
Aldi could face a probe from the advertising watchdog after grocery rival Morrisons complained about the discounter’s latest ad campaign.
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Opinion
Opinion: Marketing on Mother’s Day is about more than flowers
The days of doing the predictable should be behind us when it comes to marketing. But how free-thinking are retailers in this regard?
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News
Retail Diary: Marble Arch gets FCUKed as retail stars light up M&S reunion
Marble Arch and other UK landmarks get FCUKed, retail stars light up an M&S reunion and the Sainsbury’s customer with a spring in her step.
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News
Ebay launches targeted advertising tool after Co-op pilot proves successful
EBay has launched a real-time targeted advertising tool for retailers after trialling the technology during The Great British Bake Off.
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News
Tesco's 'misleading' Brand Guarantee ad banned by watchdogs
Tesco’s advertising for its price-matching Brand Guarantee scheme has been banned after watchdogs labelled it “misleading”.
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Gallery
Store of the week: Converse to go one step further with personalisation
Personalisation stations are not new but Converse is introducing designers into its New York store to help customers create unique products.
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Opinion
Opinion: Beware, there’s a predator in the retail jungle – it’s Amazon
As the online retail giant continues its march into new categories and widens its delivery offer, how will the rest of the industry compete?
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News
How do the world’s best restaurants deliver customer experience?
When it comes to customer experience, the world of gastronomy leads the way. See how your business can benefit – Wednesday March 2.
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News
Aldi campaign dubbed 'misleading' and 'a sign of desperation'
Aldi’s latest promotional campaign counterattacking Morrisons’ Price Crunch has been dubbed “misleading” and a “sign of desperation”.
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Opinion
Retail surgery: How to ensure your store revamp turns a profit
How can a retailer ensure its store revamp turns a profit?
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Opinion
Opinion: Chief customer roles underpin how shoppers think about retail
News Asda has hired Saatchi & Saatchi X founder Andy Murray as chief customer officer once again casts a spotlight on this very modern role.
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Analysis
Profile: Asda's new chief customer officer Andy Murray
In the week his tennis star namesake became a dad, news Andy Murray will be Asda’s chief customer officer didn’t serve up as many headlines.
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Opinion
Opinion: Forget convenience shopping, the future’s about experience
Convenience has become a modern fixation. Retailers provide it constantly, creating new and smarter ways to make shopping easier and faster.
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Data
Data: Valentine’s Day spend to hit £980m despite negative shopper sentiment
Valentine’s Day spending is poised to rise marginally this year despite over half of consumers feeling that it is a waste of money.
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Analysis
Analysis: How to leverage the subliminal power of music in store
Whether in the foreground increasing spend rate or at a slow tempo to encourage dwell time, music has a strong influence on in-store behaviour.
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Opinion
Opinion: Harness the marketing potential of digital technology
Digital technology is massively empowering in retail but the smart strategy is still to lead with the right content and experience.
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Video
The Retail Week: Retail pay rates, easyFoodstore and Morrisons price cuts
Catch up on this week’s big retail stories with analysis from Retail Week executive editor George MacDonald and news editor James Wilmore.
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Analysis
Analysis: Eight trends transforming customer experience in retail
Convenience is currently the watchword in customer experience trends. We pick out a few of the best examples from around the world.
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News
Which retailers are winning the battle for customer loyalty and engagement?
Join Retail Week in celebrating excellence and innovation in customer-centric retailing, submit your entry before February 12.
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Opinion
Opinion: Was House of Fraser’s Emojinal campaign alienating or inspired?
House of Fraser launched an emoji-led Twitter takeover this week. The campaign may not have gone as planned but what lessons can be learned?