All Customer articles – Page 128
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OpinionComment: Do today's consumers still care about the brand?
At a recent conference on the future of retail, one speaker’s presentation left people feeling pretty worried.
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AnalysisAnalysis: The six secrets of working with bloggers
How can retailers improve the way they work with bloggers? Jo Middleton, creator of the blog Slummy Single Mummy, explains what retailers should do.
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AnalysisAnalysis: Why retailers should tap in to the pink pound
In the week that same-sex marriages became legal in England and Wales, Retail Week looks at how retailers are wooing gay consumers and other previously marginalised groups.
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OpinionComment: Retail data – big or small, it’s what you do with it that matters
It doesn’t matter whether its big or small, we must make the best of any data.
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NewsMarks & Spencer reveals all-star line-up for new womenswear campaign
Marks & Spencer has unveiled another impressive line-up of influential women for its new womenswear marketing campaign.
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AnalysisVideo: Specsavers' Film on Four idents
Specsavers’ ‘Should’ve’ campaign returns for Channel 4’s Film on Four
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OpinionComment: Letting the film crew behind the scenes at Lovehoney
Lovehoney was asked to expose itself in a forthcoming documentary, says Richard Longhurst.
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AnalysisVideo: Sofaworks' Neal the Sloth appears for return of Gogglebox
Sofaworks’ exclusive deal with Channel 4 sees Neal the Sloth appearing in idents for Gogglebox.
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NewsSpecsavers ramps up marketing with Channel 4 sponsorship deal
Specsavers has signed a sponsorship deal with Channel 4 as it ramps up its long-running ‘Should’ve gone to Specsavers’ marketing campaign.
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AnalysisVideo: Three on to a viral winner with Sing it Kitty campaign
Those who have felt the ache of a dancing pony-shaped hole in their lives will be cheered by mobile phone specialist Three’s latest ad campaign
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NewsSofa.com enlists the help of Lord of the Rings director Peter Jackson
Sofa.com has made a new appointment, Oscar-winning director Peter Jackson.
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NewsAnn Summers targets rival retailers in Valentine's marketing stunt
Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic gifts.
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Opinion
Comment: Why John Lewis' Commonwealth Games sponsorship is a golden opportunity
As a brand, John Lewis is highly based on values. The unique employee ownership structure; emphasis on long-term quality customer service; and brand communications that reflect how we behave towards each other rather than our own personal wants gives John Lewis a special place in British society.
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NewsJohn Lewis sponsors Commonwealth Games after London Olympics success
John Lewis is to sponsor the Commonwealth Games this year on the back of the huge success it had supporting the 2012 London Olympics, Retail Week can reveal.
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AnalysisVideo: Asda takes swipe at rivals' scarecrows
Asda has replaced its December snowman with a January scarecrow for the follow-up to its Christmas campaign - an equally unsubtle dig at its competitors.
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NewsHMV to launch first cinema ad campaign in five years
Entertainment retailer HMV is launching its first cinema advertising campaign in five years to tie in with the film awards season.
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AnalysisVideo: Primark launches a fitness focused campaign
Primark hasn’t used its marketing campaigns to focus on a particular category before, making this bid to embrace the fitness market a new move for the fast-fashion retailer and one that follows in the footsteps of rivals such as H&M.
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AnalysisInfographic: The evolution of high street retailers' logos
As the UK high street’s retail scene continues to change rapidly, Retail Week takes a look at how retailers’ logos have evolved.
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AnalysisCampaign of the Week: Aldi targets thrifty shoppers with Swap and Save
Aldi last week launched the latest iteration of its Swap and Save campaign as the discounter seeks to capitalise on thrifty shoppers attempting to cut back in January.
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NewsSainsbury's hits out at Tesco in new TV campaign
Sainsbury’s is to kick off a TV campaign tonight to promote its relaunched Basics range alongside its ethical credentials in ads which hit out at Tesco on the anniversary of the horse meat scandal.