All Customer articles – Page 97
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NewsWatch: Iceland unveils tongue-in-cheek Christmas advert
Iceland’s Christmas advertising campaign uses online footage of real families as a light-hearted antidote to ‘tear-jerking, blockbuster’ offerings from retail rivals.
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NewsMissguided poaches Shop Direct exec for CCO role
Missguided has snapped up Shop Direct’s group marketing director Kenyatte Nelson for its chief customer officer role.
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OpinionThe best shopping centres continue to evolve and adapt
Christmas is fast approaching, and now is the time to reflect on the departing year and make resolutions for the year ahead.
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OpinionCustomer experience lessons from Retail Week Interiors
The recent Retail Week Interiors conference provided great examples of outstanding customer experience.
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OpinionOpinion: Is price the only thing that matters?
As retailers feel the squeeze of inflation, CollectPlus chief executive Neil Ashworth argues the case for creative thinking to find efficiencies without compromising on experience.
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NewsJohn Lewis accused of plagiarism over Christmas ad
An author and former children’s laureate has suggested that John Lewis may have copied his work for its Moz the Monster Christmas advert.
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AnalysisAnalysis: In-store experiences for every kind of retailer
What does experience in-store actually mean for shoppers and is it possible to incorporate it as part of a design blueprint?
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NewsAndrew Jennings: Why retailers need a point of view
In an extract from his new book, Almost is Not Good Enough: How to Win or Lose in Retail, Andrew Jennings draws on his experience at Harrods, Saks Fifth Avenue and many more to explore how retailers can thrive in this unpredictable era.
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OpinionGoogle Shopping changes make online purchases fairer
In June, the European Commission handed Google a €2.4bn (£2.1bn) fine for breaching antitrust rules for promoting its own shopping comparison service at the top of search results.
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OpinionOpinion: Find the silver linings in the retail forecast
Someone once told me that one can either complain because rose bushes have thorns or rejoice because thorns have roses. It’s all about perspective.
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NewsYoox Net-a-Porter axes Net Set social networking app
Yoox Net-a-Porter has axed its Net Set social network and influencer app, which it launched with great fanfare just two years ago, it has emerged.
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Retail VoiceWhat does your brand mean to consumers?
To have and to hold-on-to; The secret behind getting consumers to buy into your brand.
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OpinionThe future of retail? You ain’t seen nothing yet
It’s difficult to predict what the retail landscape will look like in the next decade. One thing’s for sure – it will be altered beyond recognition.
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AnalysisJohn Lewis vs M&S: Who wins the Christmas ad war?
John Lewis and Marks & Spencer both released their Christmas adverts this week, both out to charm shoppers into opening their purses.
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OpinionOpinion: Retailers must connect with their customers
There was some great conversation at the recent Squire Patton Boggs retail seminar, with Richard Lim presenting Retail Economics’ thoughts and data on the retail shopping experience.
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Retail VoiceIs your CEO a bit like Jeff Bezos?
Why retail leaders should look to Amazon’s pioneering chief executive as they navigate a sector transformation.
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VideoWatch: M&S unveils Paddington Christmas advert
Marks & Spencer has capitalised on the hype around one of the most anticipated films of the festive season, producing a Christmas campaign featuring Paddington.
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NewsWatch: Tesco Christmas ads focus on importance of food
Tesco has launched the first of five Christmas adverts as it highlights the importance of food during the festive season.
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Retail VoiceHow to win over the eco-friendly consumer
The increasing desire for ethically sourced products can be broken down into three key attitudes towards sustainability.
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Retail VoiceUsing data effectively for the bigger picture
Card transaction data is helping retailers close the loop between consumer insights and loyalty data for a more detailed view.