Digital marketing’s new rules: Inside Asos, New Look and Urban Decay’s social strategies

Models on the catwalk

Source: Shutterstock

This deep dive is the sixth in our ‘Consumer 2025 – from acquisition to advocacy’ series.

Influencers, UGC, Meta ads and shoppable posts are top of retailer’s social media agendas in 2025 as they seek to build communities and drive, and revive, sales

 

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