Debenhams has launched its Fairtrade menswear range with Sir Steve Redgrave.

Maine New England, one of Debenhams’ brands, has teamed up with the Olympic champion’s clothing range FiveG to produce an exclusive menswear collection made from Fairtrade certified cotton from Mali.

Prices range from£8 for mock crew t-shirts to chinos at£25. The collection features in menswear departments in 116 Debenhams stores with its own shopfit.

Debenhams trading director for menswear Adam Creasey said: “Consumers are more environmentally aware; they want to know the origin of products. We felt that with the combination of Debenhams and Sir Steve’s vision and passion we would be able to give something back to the community. Being a large UK high street retailer, we are in a position to make a difference to the farmers in Mali by giving them a fair price for their cotton.”

Fairtrade Fortnight runs from February 25 to March 3.

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