The department store group showed off its latest fashion and home lines to analysts on Tuesday.
Management would not discuss trading, but the body language seemed upbeat. Chief executive Rob Templeman was pleased with the impact made by the latest marketing campaign and improvements to menswear.
Kaupthing is a fan of Debs, having recently shifted its stance to buy. Analyst Matthew McEachran expected an improved e-tail offer to help performance. He said: “Debenhams has improved functionality on its web site and, from a very low base, should be able to bolster its growth profile over the key period.”
Pali International analyst Nick Bubb remained cautious because of Debenhams’ aggressive promotional strategy. He said: “They’re far too aligned to discounting for their own good.
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