John Lewis Black Friday searches spike following return of ‘Never Knowingly Undersold’ pledge

John Lewis

Department store group John Lewis has reported a surge in interest in its Black Friday deals following the return of the Never Knowingly Undersold price promise.

The retailer said there has been a 73% year on year increase in Google searches for John Lewis Black Friday deals “making it one of the top searched retailers in the UK”.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now