Bed retailer Dreams will sponsor Christmas on ITV1 this year. The retailer will bumper a series of programmes aired from 5pm until 11pm, running from December 1 to January 6.
The sponsorship follows a successful campaign for ITV1’s autumn schedule. “Sponsoring ITV1’s Christmas programming is a real coup for us,” said Dreams operations director Greg Suthern. “It really puts Dreams into the premier league of retailers and will put our brand on shoppers’ TV screens all through Christmas, right up to the January Sales.”
Dreams is increasing its range of accessories and launching a telephone helpline for insomniacs in January.
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