Dunstone: broadband is Carphone's Iraq war

Carphone Warehouse boss Charles Dunstone is expected to compare the retailer's move into the broadband market with the Iraq conflict, saying his reputation is on the line if the move fails, in the BBC's Money Programme tonight.

The Independent quotes Dunstone: 'I've personally stood up and put my name to it, so people know who to blame. And I think it's fair to say at this stage, 'Is this the greatest thing Carphone Warehouse have ever done? Or is this Charles Dunstone's Iraq War?''

Dunstone admits he was surprised by the success of the company's offer of free broadband with its TalkTalk telephone service. The retailer is trying to increase its call centre capacity in an attempt to cope with the demand.