Boohoo.com has reported a 22% jump in sales for the two months to February 28 after strong performance outside of Europe.
The online fashion retailer’s sales in the rest of the world jumped 56% from £2.82m to £4.4m.
UK sales jumped 13% during the two months, while sales in the rest of Europe were up 32%.
Boohoo’s gross margin for the period was 58%, following its January sale.
Rvenue for the full-year to February 28 was up 27% to £139.8m, with EBITDA margin expected to be around 10%.
The etailer issued a profit warning in January after investing in a marketing campaign that failed to pay off due to heavy discounting on the high street.
But Boohoo bosses said they had focused on “customer conversation” on social media during the first two months of 2015, holding promotional spend at around 10% of sales.
They added that its Spring #WeAreUs campaign had been “positively received” as it strives to grow its customer base.
Boohoo said it had 3m active customers in the two months to February 28, up 29% on the previous year.
The etailer’s joint chief executive Mahmud Kamani said: “We continue to build our business for the long term, as we stated at our IPO last year, and our clear objective is to deliver sustainable growth.
“We remain absolutely focussed on execution and are increasing our marketing spend in FY16 to drive momentum in the business.”
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