Primark has pledged to freeze the prices of more than a thousand items in its children’s clothing range

Primark-Watford-store

The fashion retailer has promised to keep prices low this autumn to help families cope with the increased cost of living.

Primark said customers will be able to access hundreds of essential items and bestsellers – including underwear, T-shirts, dresses and jeans – at the same prices in time for the new school term.

Prices include T-shirts from £1.80, jackets from £14 and jeans from £6.

Primark chief executive Paul Marchant said: “Offering the very best value on the high street has always been at the heart of our brand and is more important than ever today.

“Kids grow fast and replacing their clothing is an essential task for families – we hope that by protecting the prices on our essential kids’ items we can help in some small way.”