Q&A: Deichmann UK managing director on putting ‘our money where our mouth is’ in 2025
Retail Week sat down with Deichmann’s UK managing director Simon Wilson to discuss affordability and value at Deichmann, the importance of the omnichannel shopping experience and the Deichmann ethos
German, family-owned footwear retailer Deichmann was first founded in 1913 with a focus on affordable footwear for the whole family. A leader in the European footwear market but on a mission to build brand awareness in the UK, the business currently has 139 UK-based stores.
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