White Stuff is taking its offer airside with its first airport store.

The fashion retailer will open in the departure lounge of London Gatwick’s north terminal with a travel-inspired range.

The store is set to open in the newly refurbished departure lounge at the end of November and is the latest in a series of store openings and concessions planned for the brand’s expansion. 

The new store will feature womenswear and menswear ranges alongside White Stuff’s ‘pay anywhere’ technology, which allows shoppers to skip queueing at the cash desk and pay for their goods where they are.  

White Stuff trading director Tracey Verghese said: “Opening our first airport store is a major milestone for White Stuff, introducing our brand to many more customers every year. Our unique designs and quality fabrics will be a great addition to London Gatwick’s portfolio of brands.

“London Gatwick marks our eighth opening or relocation in 2024, as we continue to extend White Stuff’s reach and customer base. We can’t wait to meet all the travellers, especially those who may not have experienced White Stuff before.”