Poundstretcher has relaunched its transactional website and is expanding its property estate after acquiring former Dreams and Comet stores.

The value retailer soft launched the site last month. It currently sells 300 products across general merchandise and home textiles but the majority of the range is seasonal.

Poundstretcher consultant Mandi Ramoutar, who is working across the retailer’s online and social networking operations, said: “The site is in its infancy. We will extend the categories once we get a better idea of what shoppers are looking for.”

It is the second time the retailer has launched a transactional site after it scrapped the first version in February last year because it wanted to focus on growing its store estate.

Ramoutar said Poundstretcher had decided to relaunch the site with a new design and model. For instance, Poundstretcher is only offering next day delivery, at a cost of £6.50, initially. Ramoutar said this has led to higher transaction values as shoppers aim to make the most out of the high delivery price.

Value retailers, including Primark and Poundland, have shunned launching ecommerce operations because their low-priced goods make it difficult to turn a profit through the channel.

Poundstretcher, which currently has 394 stores, has also acquired five stores from Dreams, as well as three from Comet and three from Blockbuster. It has also picked up 12 from shop from Staples.

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