The Entertainer has hired former TK Maxx and White Stuff director Julie Price as its chief transformation officer in what founder Gary Grant called its “most significant hire in recent years”.
Price will be responsible for developing the toy retailer’s digital processes – increasing productivity and profitability across both online and in-store and in the supply chain.
She was previously IT and business transformation director at White Stuff and has held positions at TK Maxx, Ann Summers and Mars before joining The Entertainer.
Grant said: “This is one of the most significant hires the business has made in recent years, adding another team member to the board and comes at an important time.
“Whilst retail has faced, and continues to face, challenges over the last few years, The Entertainer has continued to target growth, investing back into the business and its infrastructure to safeguard future success.
“Great people like Julie are a testament to our success and we’re confident that she will be able to bring her skillset and experience to support the delivery of our ambitious growth plans.”
Price added: “This is a really exciting time to join the business,.The Entertainer has been a key part of the UK high street for the last 40 years and has become a household name thanks to its core values, identity and business acumen.
“I look forward to joining the team and bringing my skills and experience to the business to help create and implement new strategies to support its exciting and ambitious growth plans.”
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